Off-site manufacture for construction: Building for change.
The philosophy of 'Design to Value'.Martin shares how Bryden Wood's foundational philosophy, 'Design to Value,' emphasises optimising efficiency, cost-effectiveness, and client outcomes rather than focusing purely on aesthetics.
This approach informs projects ranging from data centres to healthcare facilities, proving the value of holistic and strategic design thinking.. 2.Breaking down silos in architecture and engineering.Martin highlights the importance of integrating multidisciplinary expertise within Bryden Wood to regain control over the design process.
By bringing architects, engineers, coders, and data analysts together under one roof, Bryden Wood fosters collaboration and innovation, streamlining the development of high-value solutions.. 3.Challenging the client brief for better outcomes.
A recurring theme is Bryden Wood’s practice of questioning and refining client briefs.
Martin illustrates this with examples like GlaxoSmithKline’s facility, where focusing on outcomes rather than assumptions led to more strategic and impactful decisions.. 4.Altruism – the aim should be to maximise the value to the client, understanding the underlying purpose.
Uncertainty – the problem statement and value drivers should remain uncertain.Iteration – there needs to be a dynamic process: try, analyse, evaluate.
Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.